In her latest single, electro-pop artist She Is Jules realizes in her coming-of-age song “Copy Paste” that, for better or worse, she shares similarities with her parents. On the themes her song touches on, She Is Jules says, “This song reflects both growing up and generational trauma wrapped into one.”
Indeed, she does address generational trauma when she sings, “From all the good parts to the mistakes / Sometimes I should let the cycle break, but it’s fate” in her pre-chorus over electronic chords. Despite recognizing that cycle, the singer has difficulty breaking it because, as she says right after her first verse, “there’s just some things I can’t undo.”
She Is Jules does more than talk about how she inherited some physical features from her parents. In her second verse, she goes deep into some bad habits she shares with her parents when she sings, “To overwork then spread yourself too thin / To try too hard to make yourself fit in.” Throughout the chorus, her creativity shows in lyrics like “Call it tradition or DNA” and “Call it instinctive or DNA” to concisely express how she’s not sure it’s fair to blame her bad traits on simply being related to her family.
She Is Jules is proving that electro pop can have innovative lyrics, in addition to fun beats, that explore serious topics. The lyrics reminded me of electro-pop artist Charli xcx‘s song “Apple” which also explores generational trauma through the metaphor of an apple tree instead of a family tree. So, pop fans should keep She Is Jules on their radar if they’re into an electro-pop girl who isn’t afraid to be real about the things she learns as she grows as a person and artist.
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