Paul Russell’s “Lil Boo Thang” has swiftly become a viral sensation with its infectious sounds, all thanks to TikTok.
Hailing from Dallas and now making waves from Los Angeles, Paul Russell has been dedicated to the hustle. From a high school English project to university gigs, he grew from using music as an escape to a profession of passion. He embraced the power of TikTok to reach out and connect with an ever-growing audience and not only did platform let him share his artistry, but also provided him with real-time insights, shaping the evolution of his sound.
As the debut single with his new label home, Arista Records, “Lil Boo Thang” heralds a new era for Paul Russell’s music. Pulling from timeless melodies of “Best of My Love” by The Emotions, “Lil Boo Thang” transports us to carefree summer days and nights filled with laughter and dancing. It’s a reminder that even in the face of challenges, music remains a universal language that can uplift and unite us all.
The proof of “Lil Boo Thang”‘s impact lies in the numbers – a 21-second teaser on TikTok drew over 5.3 million views, sparking over 55,000 fan creations. This wave of excitement continued as Paul recreated the same post on Instagram, attracting an even larger audience with 10.4 million views, 355,000 reels. All while garnering more than 20,000 pre-saves.
Commenting on the track, Paul says: “First and foremost, “Lil Boo Thang” is meant to be a good time. When I wrote it, I was stressed out on a Thursday afternoon so I just turned on some of the music that makes me happy and imagined that I was celebrating something. I think what makes the song special is the fact that so many of us are ready to just forget about whatever is happening around us and enjoy the good things in life – not just thinking back to good times in the past but creating new ones in the present day.”
Following in the footsteps of his triumph with “Ms Poli Sci,” which achieved a remarkable 8 million views on TikTok and a total of over 15 million streams to date, “Lil Boo Thang” emerges as a worthy successor. “Lil Boo Thang” marks a pivotal moment for Paul Russell.
Stream “Lil Boo Thang” on Spotify or Apple Music.
