The internet may not have been the best place to form a band ten, twenty years ago, but times are changing. For Benjy, Jessy, Tommy, Deon, and Tom, their online connection turned into a real-life relationship, as the guys fused their musical interests to form bby. As bby, they write, develop, and produce music that “sounds like the moment,” their eclectic tastes mixing well for fresh, vibrant songs. Fans can now get in on the action with bby’s debut single, “hotline,” where the party lasts all night long.
On “hotline,” bby explore the possibilities of endless nights. Throughout the track, we hear about stealing time in the evenings and on the weekends, lines like “It’s a that vibe / It’s a night calling / It’s a yours or mine / It’s a shirt pulling” setting the mood. With the allure of the hushed vocals and the splashes of color from the guitars, the track harvests a good time, which is what bby is all about. This good time is matched in its corresponding music video, found below.
In the accompanying music video, bby highlight the importance of community and fan-involvement. It was shot at the band’s headquarters in East London, a place where people are meant to come together and partake in the magic of shared experiences. The candid, DIY quality of the video and intimacy of the space make the moment more tangible, as if we are right there with everyone. This was the first fan hang hosted by bby, and based on all the smiles and dancing, fans can be sure that there will be more in the future.
You can listen to “hotline” on platforms like Apple Music and Spotify.
Catch bby as they perform at Leeds Festival on August 24 and at All Points East on August 25 and 28.
